Call masking helps businesses protect customer and business phone numbers. Callers can only see the caller ID you set, not your actual phone number or extension.
It helps buyers, sellers, delivery personnel and other intermediaries communicate with customers. Most importantly, customers can do this without revealing their phone numbers. Rather than connecting two people directly, a bridge connects them and protects their personal information.
If you think call masking might not be necessary, think again. This helps companies build trust in the eyes of customers. As a result, it helps to grow brand loyalty and customer base.